By LawInspectsBitchin Sauce is a big thing right here in the United States, and for all the good reasons actually, but recently, with all the behind-the-scenes stuff going on, there were assumptions that it would turn out to be a full-blown Bitchin Sauce Lawsuit. But things kinda went a little differently, and this family drama turned out to be something else. So, if you want to get to know a little more about what really is going on with your favorite sauce company, well, just keep on reading.
How Bitchin’ Sauce Got Started
As is fitting, back in 2010, a lady named Starr Edwards from San Diego, with a taste for rare foods, wanted a dairy-free dip that actually tasted good. And that is how she ended up creating the Bitchin’ Sauce. At first, it was a very small side project altogether, just some kitchen fun. Not that she did everything on her own, the brothers, Ryan and Porter Smith, came in and helped out, too. The family engaged in selling at farmers’ markets and small stores around town.
People went wild! They had to, it was just outright mouthwatering! Soon after, the sauce found its way to the shelves of big-box stores like Whole Foods or Costco. By 2015, the company was grossing around $2,000,000 annually. Sounds like everything was good, right? Well, hold on. The backstage was about to get messy. Let me tell you what happened.
What Went Wrong with the Family?
As Bitchin’ Sauce gained more notoriety, Starr and her brothers started fighting. The company was split evenly, like Starr, Ryan, and Porter all owned a 33.3% share in the company. If Ryan and Porter agreed upon one thing, Starr got outvoted. This is precisely when the trouble started.
Starr was not happy about what was happening. Having said she owned the recipe to Bitchin’ Sauce, she did wonders, or so her brothers say. They said Starr locked them out of the office and forcibly seized control of all of the business accounts. Suddenly, Ryan and Porter had nothing. No money, no control; nothing. They helped build the company, and now they were completely locked out. Let us see what they did next.
No Big Fight, Just a Sad Goodbye
From the looks of it, you might think that such a thing would end up in a massive courtroom battle, like an actual Bitchin Sauce Lawsuit. Not quite, actually, because of their Christian faith, Ryan and Porter chose not to sue their sister. The really tough decision came next; it was one that they had to make: they walked away. Yep, just walked away! They gave up their shares and left Bitchin’ Sauce with none. Life was hard for a while, but don’t you worry, they weren’t down for long. So, here goes their comeback.
A New Dip in Town: JeeSauce
Ryan and Porter wouldn’t give in; it was not their way of doing things in life. No! In a matter of months, they went ahead and formed a new company called Good Lovin’ Foods. Their grand idea: a new almond dip known as JeeSauce. It sounds pretty close to Bitchin’ Sauce, doesn’t it? But they went one better. For one thing, JeeSauce doesn’t have to be chilled, so it’s much easier to ship and store.
Bitchin’ Sauce vs. JeeSauce
All that time, when Ryan and Porter were busy building JeeSauce, Starr was focusing on the Bitchin’ Sauce as if it were the biggest deal ever, and it truly was. Now it’s $55 million, distributed in 10,000 Starbucks stores, really massive stuff right there!