By LawInspectsYes, it is legit. Selfie Leslie is a real online clothing retailer, not a scam. It’s an established fashion brand that originally started in Australia and later expanded operations to Los Angeles, California. Customers do receive the items they order, and the company operates a functioning e-commerce website with active customer support and social media presence.
That said, being legit doesn’t mean every shopper has the same experience. Like many online fashion brands, Selfie Leslie has mixed reviews, and it’s smart to understand both the positives and the common complaints before buying.
What Selfie Leslie Actually Is
Selfie Leslie is a women’s fashion brand focused on trendy dresses, tops, matching sets, and occasion wear. It falls into the boutique / fast-fashion category rather than luxury fashion.
The company operates primarily online, shipping most orders from its Los Angeles facilities. This is not a marketplace with random sellers — it’s a single brand selling its own curated inventory.
Why Selfie Leslie Is Considered Legitimate
There are several clear reasons Selfie Leslie qualifies as a legitimate business:
- It has been operating for years, not weeks or months
- Orders are fulfilled and shipped to customers
- It maintains active social media accounts with real engagement
- It has thousands of customer reviews on independent platforms
- It offers written return, exchange, and shipping policies
These are all signs of a real retail operation, not a fake storefront designed to disappear after payment.
Product Quality: What to Expect
Product quality is one of the most talked-about aspects of Selfie Leslie — and opinions are mixed.
What Many Customers Like
- Trendy, feminine styles
- Dresses that photograph well for events
- Items that fit as expected when sizing is correct
- Designs that feel more “boutique” than ultra-cheap fast fashion
Common Complaints
- Fabric quality sometimes feels thin
- Stitching and finishing can vary by item
- Some pieces feel closer to fast-fashion quality than premium
This doesn’t make the brand illegitimate. It simply means quality varies by product, which is common for mid-priced online fashion stores.
Sizing: A Real Consideration
Sizing is another frequent topic in reviews.
Some shoppers say items fit perfectly, while others report:
- Dresses running small
- Tops fitting tighter than expected
- Inconsistent sizing across styles
Because of this, many experienced buyers recommend:
- Checking the size chart for each item
- Reading individual product reviews
- Looking at customer photos when available
Doing this dramatically improves the chances of getting the right fit.
Customer Service and Returns
Selfie Leslie offers:
- A 30-day return window
- Free exchanges (in most cases)
- Standard refunds for eligible items
However, customer service experiences vary.
Positive Experiences
- Quick responses for exchanges
- Smooth return processing for standard items
- Helpful support for sizing or order questions
Negative Experiences
- Slow replies during busy periods
- Frustration around “final sale” items
- Confusion about eligibility for refunds
A key point: final sale items are usually non-refundable, which catches some buyers off guard. This is clearly stated in policies, but it’s still a common source of dissatisfaction.
Shipping and Delivery
Most orders ship from Los Angeles. Delivery times are generally reasonable, though delays can happen during:
- Sales events
- Holidays
- High-volume seasons
Shipping delays are not unusual in online fashion and are not a sign of fraud.
BBB Status and What It Means
Selfie Leslie is not BBB-accredited. That sounds alarming to some people, but in reality:
- BBB accreditation is optional
- Many legitimate online fashion brands are not accredited
- Lack of BBB accreditation does not mean a business is fake
What matters more is whether customers receive products and whether the company responds to issues — and in most cases, it does.
Who Selfie Leslie Is Best For
Selfie Leslie is a good fit if you:
- Like trendy, feminine clothing
- Are comfortable shopping online
- Read size charts and reviews carefully
- Understand fast-fashion quality trade-offs
It may not be ideal if you:
- Expect luxury-level fabrics
- Want guaranteed perfect sizing every time
- Need easy refunds on final sale items
- Prefer in-store try-ons
Final Verdict
Yes, Selfie Leslie is legit.It is a real fashion brand with established operations, real shipments, and thousands of customers.
However:
- Product quality is hit-or-miss
- Sizing requires attention
- Customer service experiences vary
- Return rules (especially final sale) matter a lot
Selfie Leslie is a genuine online retailer, not a scam. If you shop carefully — check sizing, read reviews, and understand the return policy — you can have a good experience. If you expect premium quality or hassle-free returns on everything, you may end up disappointed.